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Image by Joshua Bartell

Mas Amor - Our Mission & Vision

How can you help support our Mission & Vision?

You can donate and/or stay with us! Even one night in the jungle at Ekumal will not only feed your soul, but it will help us continue to grow and do what we do! 

Mar Amor in Sian Kaan

Ekumal was born from the collective consciousness of our international community. It stands as a living example of how humans can exist in harmony with our surroundings on Mother Earth. Ekumal’s core mission is to help heal the planet from the excessive human exploitation it is currently facing. By uniting our energy and intention, we strive to support the Earth’s restoration and long-term well-being.

 

Formed in 2017, Mar Amor is a pioneering initiative in the Mexican Caribbean that transforms ocean plastic into opportunity. In partnership with local fishing companies, beach clean-up foundations, regional authorities, surrounding communities, and independent volunteers, Ekumal actively supports an innovative system to recover and repurpose plastic waste from the sea. 

The Mas Amor A.C. (a non-profit) and the Mar Amor project combine hands-on upcycling with public education to address plastic pollution. Once a sufficient amount of waste is collected, it is transformed into practical, everyday items, giving new life to materials that would otherwise be discarded. At the same time, the project raises awareness and offers accessible solutions to help reduce plastic use in daily life.

Much of the collected waste was repurposed for the construction of Ekumal! 

- FELLOW WARRIORS -​

These are just some of the groups we’ve had the pleasure of partnering with to help protect our oceans, beaches, and the planet we share.

  • Sea Shepherd

  • Salty Projects

  • Snorkel 4 Trash

  • Sendero Verde Tulum

  • Blue Religion

  • The New Activist/World vs Plastic

  • Ecolecta

  • Pangea

  • Regen Tribe

  • PET Gas

  • Blue Flag

Mar Amor and Partners
Mar Amor Beach Clean

Ekumal Principles

We live by the culture of Kaizen and impact. We believe deeply in the power of Kai (continuous change) and Zen (improvement for the good), practiced at both small and large scales and across every area of life. When Kaizen becomes our guiding mission - shaping our daily habits, communication, business practices, and our relationship with the planet - it creates meaningful, lasting positive change for individuals and for the global community.

Kaizen as a Communal Effort is central to our values. We champion creative collaboration and cooperation, and we actively cultivate networks, spaces, and systems that encourage shared purpose, meaningful connection, and collective impact.

Activism is Doing - the world will be changed by your actions, not by your opinion. We seek to do good and create impact in everything we do. From a kind smile to a global activation, your actions lead our future. We initiate this with donation-based events. We encourage sharing and trading between vendors and guests. In case of a surplus, all proceeds are donated to the community. By sharing what we have in abundance, we all have what we need.

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